If someone's really passionate about putting up healthy living posters and shifting the cost of CPR education from healthcare providers, more power to them! But my guess is that most AHA donors don't know or ask what exactly their donations are accomplishing.
(I have a generally EA view of the world and I don't think the AHA is an especially valuable donation opportunity.)
29% of their expenses go to paying education/training staff and the expenses involved with operating that but about the same amount comes back from their trainings in revenue. And that amount that comes back is actually near equal to all the donations they get.
Another ~31% goes to public health education staff.
~5% goes to operating various community services.
~18% goes to research.
and then overall management is ~8% with fundraising expenses making up the remaining ~9%.
For a group split between running various emergency training and certification programs (ex CPR), general public health awareness and education, advocacy, and research, those are pretty reasonable numbers.
https://www.heart.org/en/about-us/american-heart-association...
https://www.heart.org/en/-/media/Annual-Report/2024-2025-Ann...
It's the EA people who generalize from AHA to make grand ethical claims that lead to absurdity.