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No it's not just a label because it's a category that gets used in the firewall settings. A lot of sites allow only verified bots and block non-verified ones. So yes as I already mentioned website owners can of course block verified bots but it's much much less common than blocking non-verified ones because most site owners don't want to accidentally deindex their site from Google...
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You get to decide per bot. Or per category: https://developers.cloudflare.com/bots/concepts/bot/verified... You can make for that Google or all indexers are always allowed.
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