If you want to dilute the term, maybe it says more about some consumer beliefs than the actual problem.

I'm saying that accessible design is caught in this crossfire, not that we can't make things more accessible until we fix "enshittification".

Much of accessible design actually does overlap with what's demanded in higher-end products. We lost some of that during previous eras of enshittification back when it used to be more expensive to make such designs. Now it all costs the same. I'm saying it's now a marketing problem, not an enshittification problem.