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The "credit" for that move actually belongs to WarnerBros Discovery
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My favorite part of that story is that McKinsey both advised WarnerBros Discovery to make that change, and then advised them to change it back, making millions each time. I wish I made that much money being bad at my job.
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McKinsey and other management consultants exist to launder decisions made by upper management that management do not want to face consequences for. "It's not my fault, the consultants advised me that was the best option"
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You misunderstand their job. They get paid millions to carefully construct a report that supports whatever stupid plan the coke-fueled execs came up with.
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