Seems like terrible branding if it wants to be taken seriously as a standard.
And much (though not all) of its improved compression (before it damages the image too badly) was anyway matched by the better JPEG encoders which were released and improved over time. It sure benched very well against a 30+ year old JPEG encoder implementation though.
JXL has a pixel-accurate JPEG-input mode with no generation loss which already beats WebP, a native mode which is way way better even, it addresses many more use cases and is not Google's pet project (saying this while thanking them for all the foundational work from which modern image/video codecs benefit - JXL itself first and foremost!) so it DOES have better than a snowball's chance in hell of becoming the defacto standard of the next 10-30 years and we'll soon see it in silicon.
Discord Mobile absolutely supports animated WebP (in fact I just tried uploading one to make sure I wasn't hallucinating here).
The non-exhaustive table linked below shows how long it took for different programs to support different image formats since their introduction. Outside of Chrome, Chrome in disguise, and whatever has become of Firefox, adoption of JPEG XL has been far more enthusiastic than it ever has for WebP—or AVIF, for that matter. So we are very unlikely to have a long period when JPEG XL only works on the web and nowhere else.
https://cloudinary.com/blog/2026-the-year-of-jpeg-xl#_strong...
This is pretty wild. Google can't align their own tools for it?
Nothing wrong with that per se, it's just old and limited, especially compared to avif/AV1 which would be like a theoretical VP10 at this point.