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Not just bloggers either. One look at the average YouTube video, and you'd think most people making those things had never heard the word 'brevity' in their life.
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Is blogging necessarily technical writing?
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The article is about software blogging, so essentially yes.

But also in the case where the writing is actually not technical, then... obviously the parent comment's complaint wouldn't apply? C'mon.

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This is a pet peeve of mine when there is a news story, opinion piece, case study where they spend like several paragraphs (or much more) telling story like it was a novel when in reality you it about maybe one or two paragraphs explaining what happened to a particular person/couple/family etc. and then get into the facts.

It is a massive turn off for me and I just simply close the window if I find they don't get start getting to the point.

I am much more forgiving if the meandering intro is done by someone that is clearly just someone writing up their own work.

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