I guess the author implies that a blog writer wants other people to engage with their articles. Without supplying any quantifiable evidence I wouldn't say I find it convincing, but I did stick around until the end of the article. That shows at the very least that the article was written in a way to keep me interested.
replyThat’s like saying there is no such thing as bad writing because people can write what they want.
replyIt comes down to your target audience. Everyone has preferences on what they read, someone who prefers formality might not enjoy casual blogs written how people talk. And vice versa. Software engineers in general probably prefer casual blogs, but there are software engineers that hold PhDs and prefer some rigor in the writing too.
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