What we really need is one char TLDs so we bring back WWW

eg: www.x

In theory it can be shorter. Imagine good.cooking is shorter than goodcooking.com

But every one of these plays with all sorts of collisions of user expectations. "word.cloud.microsoft" is one of those URLs that will never look right to me, but is now a corporate staple.

2 to 4 chars is a good range.

imagine it were shorter... like 0 characters.

this is what the new gTLDs are.