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That's odd. I've been aware of that word for decades.
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Ditto, it's been around for a decade or three, especially if we include longer phrase "eating your own dogfood" and not just the verbification.
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I can't be sure but I vaguely recall it being associated with the big Microsoft antitrust court case? Along with the delightful phrase "knifing the baby"
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deleted
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Same as "load-bearing", but I guess that depends on everyone's non/pre-swe background.
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Or house flipping TV shows
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Wikipedia has the introduction of the term "dogfood" to the corporate world as a Microsoft internal memo....

... in 1988.

https://en.wikipedia.org/wiki/Eating_your_own_dog_food

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MS was famous for that. Seems since around .NET they have forgotten about it. Delivering and promoting toolkits to devs they don't use themselves.
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