* It was off-the-charts brazen, and amazing that so many prestigious people got behind it, and that it took so long for anyone blow the whistle/notice that the impossible product didn't in fact exist.
* Sexism.
If you want me to believe #2, I would like to hear what you think are the more comparable cases which don't get bought up as much as this one.
It makes sense to have a separate label for companies that develop software. They have a unique investment appeal because their cost of production doesn't increase with units sold, so higher PE ratio if growing.
For "some reason" Netflix isn't priced as a media company. Tesla isn't priced as manufacturing.