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The non-profitest company in the entire world
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However, should they be the one to survive the inevitable wave of collapses, they will be absurdly profitable, and that's what all the investors are betting on - the usual VC playbook of creating an entirely new market (or destroying aka "disrupting" established players) fueled by absurd amounts of money, surviving until everyone is hooked and the competition is gone, and then jack up the prices.
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The last one standing will probably a chip maker able to distill the frontier without having sunk too much capital advancing the frontier, essentially Google, Apple, Nvidia, Samsung and all the Chinese labs
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And what makes you think first, there's a moat and, second, the demand is not elastic?
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Don't ask me that question, for all I care this entire bubble can finally collapse for good, I'd like to be able to afford things again.

But unfortunately, too many people who are already too rich for their own good have fully bought into it.

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