I think this actually gets at a big part of what is causing this existential crisis. You're right, I don't think it was ever true that "the hard part was figuring out what we want". I think there have always been two hard parts: 1. Figuring out what is useful, and 2. Implementing a useful thing well. The second of these has gotten a lot easier, which means the first has become more important. But software engineers have long had a tendency to underrate that first part and consider it easy. I have long perceived a (to me) baffling arrogance that product management is an easier and less important job than software engineering. But that was never an accurate perspective, imo. And now that the "implementing things" job has gotten easier and the "figuring out what to implement" job has become more important, people with this perspective are really being thrown for a loop.