People care that macOS has a lot of compatibility with Linux/BSD, but most don't care that it's UNIX® - just as people don't care that Linux/BSD aren't UNIX® compatible. Yes, Linux/BSD are very similar to UNIX® and mostly compatible, but they don't conform to the specification.
You (probably) don't care about the UNIX® specification. You care that your MacBook has good compatibility with Linux/BSD infrastructure. Many people assume that Linux/BSD are UNIX® and just don't pay for certification. They aren't UNIX® compatible. They are extremely similar, but they don't follow the spec 100%.
Sorry for putting the ® everywhere, but people often use UNIX when they mean nix-like operating systems and when we're talking about whether people care about macOS as a UNIX® or not, it matters whether were saying "people want macOS to be UNIX®" vs "people want macOS to have good compatibility with nix-like operating systems such as Linux and BSD like it does today." People usually care a lot about the latter and not about the former.
They probably also buy MacBooks since they’re reliable, performant, high-endurance (battery life) general purpose business laptops that employees like using and see good productivity with.
macOS as a more Linuxy-friendly place to work on Linuxy-type software, sure. Definitely true compared to Windows. But no one cares if macOS is blessed as Official UNIX.
How many people are writing software that they need to be able to run on Linux, Solaris, AIX, and HP-UX in 2026?
Writing on Mx Mac and deploying on Intel Debian is a little harder in the beginning, but spares you oh, so many footguns down the road. Eventually you might want to deploy to a different OS or arch for cost or convenience reasons. That's a really bad time to find out that your project can't be made to work there without heroics.
And yes, they are different even at the user end on the shell.
In practice, anyone seriously developing Linux software on either macOS or Windows is using VMs or containers running the actual Linux kernel, at least for testing, and the difference is that Microsoft has put far more effort into integrating specific support for these things into the OS.