Business will have to try different things at different points due to external & internal pressures. Some decisions are reversible (at cost), some aren't. Decisions (chaotic / complex / complicated ones, at least) are not made merely based on available data and analysis, but also based on intuition, experiments, and predictions. Then, to look at the outcome rather than the process is missing the point. When the circumstance / situation isn't clear-cut, the feedback (the outcome of a decision) is in itself more valuable to the organization (than never having taken the decision, at all), especially when the costs (to reverse / change it) are bearable.