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> Without credible open models, they only have a few customers, and those customers have leverage against nvidia. With open models, they have tons of customers, and nvidia has all the leverage.

I wonder if Nvidia is also trying to cover themselves against a market crash the bankrupts the AI labs but leaves the tech standing? (Similar to the dotcom crash or the big railroad crash back in the day.) If Anthropic and OpenAI struggle, Nvidia can always sell local inference hardware. But local inference hardware often has a lower utilization, so you need more GPUs for the same number of tokens.

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I think that's their exact plan. Cover all bases. The bubble can burst but that really only affects the UI model giants, the demand for AI won't drop even if frontier model companies won't find profitability enough to pay the bill
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Sure but it also means these companies nvidia buys don’t work with AMD and other competitors anymore. There are myriad motivations and it’s not all one or the other but this is a classic component of Silicon Valley acquisition strategies.
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They want LEVERAGE.

They can't ride the hyperscaler gravy train forever; at some point between Google, AMD, and Apple NVIDIA is going to lose its monopoly on serving large customers.

At that point, it would be useful if a few open models existed which were only a couple of months behind the frontier.

But it's very important that the open models never be TOO good, because the AI companies are buying compute on the assumption that their software will add value. If it becomes a commodity business with frontier open models, NVIDIA won't be able to get away with such a crazy markup.

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> If it becomes a commodity business with frontier open models, NVIDIA won't be able to get away with such a crazy markup.

Of course they would. You need hardware to run the model. nVidia sets the floor.

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