https://www.nngroup.com/articles/why-you-only-need-to-test-w...
You want to hire your target audience, which may be vastly different from yourself, and suddenly you discover that the language is throwing them off, the color scheme brings different meanings, and they just don't understand the flow which felt completely natural for you.
But I guess we all re-discover things when we need to.
The biggest issue I've seen with tech docs is often expert users of a given tool or product are enlisted to write the docs, because of their expertise.
But then ironically they end up writing those docs for an audience that shares their level of expertise, rather than for the intended audience.
So you end up with lots of assumptions or leaps of logic in the docs that the intended audience can't follow.