It’s a bit funny how normalized this is. Surely being more clear would provide some market advantage?

Or perhaps not, if folks who need a Tribble for their Fork achieve instant enlightenment upon reading the marketing copy.

That's true.

But, I also see a lot of posts that have comments like, "How am I supposed to know what Gleam does when I don't know what a Tribble is? The blog doesn't explain anything! How can someone write an article and not explain these terms that they use so much?"

And the linked blog article is hosted in the Daily Tribble News section of www.tribbleworld.com.

It also happens with marketing emails, or (worse) waiting lists: "great news, we're live!" -- Who the heck are you again?

I recently had this experience with hotjar [0]. I _already use hotjar_ and still struggled to understand the page lol

If somebody from hotjar/cintentsquare sees this, I’d prefer if your page was more straightforward about the name change. Maybe try “we’ve rebranded to content square”

[0] https://contentsquare.com/hotjar/

I hate marketing websites especially for developer products.

“You no longer have to florp, now you can vorp!”

Big numbers, random charts. 10x 100x 200x!

Who is this for? Just make the docs the home page.

I was confused by your mention of "Gleam", but I suppose it is just a generic name, not referring to Gleam [0], the functional programming language, as the latter is an example of a project that focuses on concise and minimalist documentation (btw, its README is just a reference to the website).

[0] https://gleam.run/

(Updated the text as the downvotes indicated people misunderstood what I wrote. I agree about OP's observation)

Now imagine living in San Francisco where you see this shit on every bus ad and billboard. Except these days they’re all “Tribbling. With agents. gleam.ai”