Pro-consumer practices are not inherently compliant practices
replyIn this case it very much is. If you have an online sign up but a by mail or phone cancellation process, you went through extra work purely to fuck over the consumer. Complying with this law is just not going the extra effort to scam people.
replyWhen folks subscribe, we make it a point to highlight the fact that the app would always have a big red button they could tap at will to either get a full refund (within 30 days) or stop the subscription payments (if after).
replyNot sure if it was the only cause, but in a month since then, conversion rates 2x'd (~100/mo to ~250/mo), while % of cancel/refund requests have stayed the same.