Yes, I believe they initially really meant it when making their “don’t be evil” statement.

The company as a whole also really stopped caring at some point and are now following the “do be evil” paradigm

So "never have" might not be true. But what about the rest of the comment?

> Nope. At least until 2008 I cared and Larry and Sergey cared quite a bit.

Not sure if I can't see this comment as anything else than hypocritical. It's always easier on the money receiving side, isn't it? How do you think the term malvertisement came to be?

AdMob is kind of the definition of inevitable Surveillance Capitalism and the prime example for necessary regulation through government.