Tesla came up with that strategy, executed well on it, and is top of the European BEV market. Despite Musk's subsequent antics.
I don't think the European manufacturers really wanted to do BEVs in the first place, which is why so many were anemic until recently. This is finally changing even though VW are desperately lobbying against the competition. The VW EVs are adequate despite the mis-design reliance on screens (which they are correcting) and pricing (nobody ever bought German cars for their low prices, except the Beetle). Renault have a hit on their hands with the 5.
It's fine for EVs to exist on a market segment curve like regular cars. So long as they deliver value at each level. This is different in the US and Europe, yes, but the real problem has been a combination of lack of seriousness and the general malaise that forced all the legacy manufacturers into Stellantis in the first place. I wonder if there has been an equivalent of the Nokia "burning platform" memo which has made people in the industry realize that, yes, the transition away from petrol engines is now happening and they need to adapt properly.
(edit: I have just been reading up on https://en.wikipedia.org/wiki/Luca_de_Meo vs https://en.wikipedia.org/wiki/Carlos_Ghosn and think the Renault turnaround can be attributed to the old CEO being arrested and replaced by someone actually trying to do a decent job)
Also, the world's first mass market EV, the Nissan Leaf, was spearheaded by Ghosn. Obviously Nissan completely squandered the first mover advantage, but that was no longer under his watch.
But VW is merely a manufacturer of cattle-class vehicles. They saw BEVs as an opportunity to "grow" the base price of their best selling vehicle (VW Golf) to $50K. They were just misguided to believe that buyers would accept that.
Fortunately they've seen the error in their ways and are now releasing cheaper vehicles.
BEVs will eventually be (much) cheaper than ICE cars since they have almost no moving parts compared to the latter. We tend to forget that ICE cars are mechanically very complex machines which only work so well because manufacturers had more than 130 years to refine and perfect them.
Well yeah, that's the problem for most people, things being expensive. It would be nice if we could all afford Bentleys or at least top end Volvo EVs with all the safety features and long range.
But VW ID is not a luxury car, not even a premium car brand, it's a working class brand, and even that one it's too expensive for that.
VW lost the plot on what their customers can afford since the VW Golf days and are now moving to the wealthy urban yuppies segment of buyers.
Nice to drive sure, but software is TERRIBLE (like embarrassingly bad, even years and years after release and endless OTAs) both in the car and app. And the dashboard is all touch sensitive nonsense where they've cheaped out in places that really really really cause annoyances - e.g. to control the rear windows, you have to press a touch sensitive "rear" thing and then you can use the same two window buttons that normally operate the front buttons - wtf?! There is no backlight on the touch sensitive heating controls so you can't change them at night without just flapping your hand around etc. There are no rear speakers, no alloy wheels, drum brakes, no reversing camera, hell there is even visible exterior paint panels around the window where they didn't put a bit of fabric like every other car.
The ID3 is a very very basic and badly implemented car as a daily driver. Take it in to VW to fix the faults on the warranty and you always have to pay a diagnosis fee for them to even look at it because that's not covered. Hateful contempt for the user/owner/driver.
I understand they have made some updates in the newest model, but certainly the OTA updates have not prevented the software problems so you'll probably still have those even if you are wowed by having physical buttons for demisting the windows or unlocking the doors.
Huh? VW Golf cars were hugely popular in Europe for being low price and sturdy. Not every German car was a Mercedes or a BMW. But now even the Golf equivalent, the ID, is too expensive for a vast majority of Europeans.
VW moved itself as the premium brand of the group and relegated Seat and Especially Skoda as the cheaper brands.
You couldn't build a cheap EV with a decent amount of range and make a profit, and car companies literally couldn't give away EVs with only 50 miles of range. So they stuffed 2-300 miles worth of battery packs into a car, added a bunch of cheap electronics with huge margins and sold the cars for a lot of money to people with a lot of money. Then they realized they could just to that to ICE cars and make a lot more per car.
Meanwhile, China focused on building battery factories instead of cars and now has a lead in both cost and numbers of batteries produced, and can undercut everyone else on the most expensive part of an EV.
There’s a few lower-end EVs around here, from the Zoé to the Ami (it’s a funny one, but they are not that rare, probably what I would get if I really wanted a daily car). More recently, the Renault 4/5 seems to be doing ok.
There’s a bunch of mid-range hybrids as well, mostly Toyotas it seems.
As someone who uses their Ami every day: it's too under-specced for me to recommend it (for example, no AC is tough in the summer), and it's cheaply made, but man, it's the best car I've every owned.