A quick search puts the list price of the touchscreen-equipped controller at around €7,000 [1]. So this is hardly the typical dirt-cheap IoT device you can buy for a few bucks from China. The product label also says "Made in Denmark."
This vulnerability certainly appears more complex to exploit than the ones routinely found in cheap IoT devices.
Still, I wonder why, in the age of Tailscale and Nebula, a large company like Danfoss doesn’t use overlay networks to make these services accessible only to technicians and other authorized personnel, rather than exposing them publicly. From a technical standpoint, a company with 40,000 employees should be capable to pull this off.
That label only means most of the final assembly process have been completed in Denmark, it doesn't mean all HW & firmware inside of it have been developed in Denmark by vikings.
A lot of HW & FW by EU companies whose main specialty isn't HW and FW, tends to be outsourced to third party consultancies (sometimes even offshored), who won the bid to do it as cheap as possible, so you never know what quality you're gonna get inside of it, despite the provenance label.
One of the biggest scams right now is the Made in Germany label on cars/household appliances, which isn't in any way an indicator of quality like it used to be.
As others have pointed out, this interface is intended for use by service personnel.
My point is simply that situations like this can be prevented in several ways: on the customers side, if they have a capable IT department, or on the vendors side, by designing with the expectation that some customers will inevitably expose devices to the internet, regardless of what the manuals and training materials say.