Its a nice design though good to see from Citroen who have spend too long oscilating between no personality and just weirdly quirky (citroen cactus anyone?)
The Renault Zoe was discontinued 2 years back, the apt comparison these days would likely be the fun-size (and quite similarly styled!) Renault Twingo.
The Nissan Leaf costs about twice as much as any of those here in Spain, and even the budget-priced Nissan Juke is quite a bit more.
Realistically, at the price they pitch it, it's mostly positioned to cannibalise sales of Citroen's own ë-C3.
It's a typical example of boots theory. So cheap and compromised you'll spend more in the long run.
The only thing keeping European auto makers alive at this point is tariffs.