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It's the latter for us. We have healthy margins even at this price point. So we don't actually need a lot of money to do this against incumbents.
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.. Don't you think it suspicious/sounds too good to be true? A newly created product space with insane margins, and easy to compete in?

Easy to compete+huge margins -> lots of competitors who compete on price -> commotidization -> lower margins -> not good

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haha, the inevitable cycle of capitalism.
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