Maybe we throw it all away and go to 1990s-style grocery chain management, hire a bunch of people, and costs go up while reliability and monitoring shifts to humans. But that doesn't mesh with consumer expectations on price, which is probably how the whole system originated.
Further, once you have hundreds or thousands of devices, “just call someone to turn it up/down/off” doesn’t scale.
And yet, somehow it did scale just fine for a hundred years before we hooked everything up to the internet.