Bearing the burden of a civilization-wide illness such as obesity and diabetes is such a cost. But, hey, at least a large amount of the country is designed in a way that mandates commute via cars and makes "adding to one's lifestyle simply for the purpose of wellness" even more inconvenient.
Only once we automate our whole existence away we will start grasping for true satisfaction; once automating away what's left is also automated away, we will truly, and finally, be successful as a species.