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Yeah, they have the brand name already. Can sell to large traditional orgs like hospitals, governments, and etc.
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Well, you read one of their goals and visions here. That part is ok.

The question is: how is that goal turning out once it meets reality?

Tons of great ideas failed for various reasons. Alan Kay keeps on pointing out how sad he is that Xerox PARC failed in many ways. Reality is a strong selector - and the evil Google empire will make competition really, really hard here.

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Right. The greatest features in the world won't necessarily dent distribution monopolies. Still, it helps to make your own luck.
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The enterprise case can make a dent in distribution monopolies. I mean, even if Chrome is bundled all over the place for consumers, if an enterprise says "use Firefox" it can distribute it and enforce it.

At my unit of my Uni we have Windows desktops managed by central IT. As a software dev they gave me a bypass to get administrator access but they do enforce that we use Firefox ESR -- I recently got a brand new Firefox but after a while my Firefox does fall behind the times. I develop Firefox-first and let my tester find Chrome bugs, I think we find one less than once a year, over decades I've found that if you develop with the off-brand browser you have very little trouble with the dominant browser whereas if you develop with the dominant browser your product won't work with off-brand browsers. Developers like me have been keeping Firefox viable and probably cumulatively we create more enterprise value for Mozilla than Mozilla's own developers. I think Mozilla is the epitome of the badly run NGO and can criticize just about everything about it but... the cause of competition for browsers is one of the most important tech causes and it's one that isn't entirely lost. I try to only use Firefox except for YouTube which seems to be punishing Firefox users, for a long time I found Firefox compatibility was great but I have seen an increase in problems in the last year which is concentrated in banking and certain e-commerce sites, hotel booking and such. The only trouble we have with it is that we have an internal app that (for better or worse) loads 40,000 rows into a data table and performs really well on Chrome but feels pokey on Firefox.

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I tried to be careful with a caveat, but you're not wrong. I think it's a good thing to chase and I hope Mozilla makes a stable long term commitment to it and doesn't expect instant results.

re: youtube, I really think it's a place where the fediverse is needed the most, and is unfortunately the weakest. I have seriously been considering something like an outreach campaign for niche categories just to build up the fediverse video universe (e.g. asking bands if they are okay with their live show videos being mirrored to fediverse, educational content, and maybe even something like a fediverse friday). Maybe a convo for another time but I think it's a huge issue where, unlike the browser wars, there's not even an obvious second best option.

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Not a reason not to try it. Not sure what your point is – not to do so?
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