undefined

points

[-]

Funny, I had the opposite reaction to the ad. The whole sequence felt forced, and if these are the best use cases they could come up with (looking up recipes, using findmy, asking for factoids, checking calendars) theres very little reason why someone would opt for this vs just using their phone.

$300 is a compelling price, but I have a hard time imaging this being successful.

by modeless7 hours ago|

prev|

[-]

Production values are high but I don't see how this is any good as an advertisement. This family is not aspirational. They're arguing and sniping at each other like a sitcom with no laugh track. The only nice thing about them is their house. Realistic, maybe, but realism doesn't make me want the product.

by footydude5 hours ago|

parent|

[-]

> Realistic, maybe, but realism doesn't make me want the product.

Relatable is probably what they are going for here.

Essentially the angle they seem to be going for is...have you got a busy household with lots going on like these guys? Look how much our new product can help make everything a bit easier/bit better.

Personally I would take an ad with a 'relatable' family over an 'aspirational' one, but I do take your point - the level of snark in that ad is pretty high.

(Also - disclaimer...my household reality is nothing like as frantic as shown, but I deliberate seek to have day to day family live running at a much slower pace than a lot of people seem to want to/aspire to)

by alanwreath7 hours ago|

prev|

[-]

the ad did a good job of displaying all the features of the new device, of course it left out the parts I would have liked as a parent who's already dealt with these types of devices. I mean apple had the benefit of 20/20 vision and could have looked into blocking little kids from just going to it to watch YouTube. It could have also solved the issue that dad's around the world would have united against: locking who gets to set the thermostat.

that said, also what's with the kids being disrespectful, untruthful, dismissive, and patronizing (in that order) to their parents...I bet these kids were a joy to be around as toddlers and will continue to be so as "formed" adults

by cromka6 hours ago|

parent|

[-]

The snarkiness is just typical American ad style, like 80% of ads are like this, even simple three sentence exchanges. It's actually quite fascinating, because it stands out from any other culture's advertising I know.

I think it was started by the American sitcom culture, the sharp witted, but also confrontational, borderline aggressive comebacks. I am not an expert but I feel like Cheers might have pioneered it?

by 8 hours ago|

prev|

[-]

deleted