I tried multiple ways, contacted their support and they just kept me trying to do the same thing over and over again. For some reason I could not register my device with my development account. Tried multiple SDKs to get it to work, just ran into the same isue.
I believe they used to have some default receiver app implementations that you could just send a media URL and they'd play that back; is that what they removed?
But frankly Apple's developer documentation sucks around this, and unsurprisingly people don't understand what's going on when even developers don't.