I think it's become an internet meme because it's hard for the average person to understand the more creepy thing that's happening. All the data points being captured as one goes around the internet allows rich profiles to be built without something as complicated as recording and transcribing audio.
Gamers Nexus had a viral video about them here: https://www.youtube.com/watch?v=6IFVTcM28KA
This is without even looking at Apple, who own the hardware you are streaming on and have been caught lying multiple times in the past about data harvesting. After all that, I feel that unplugging the cord on your TV is completely pointless, and it is frustrating how people gloat about it like they are getting around the system. In reality, you are only giving your data to 4 companies in the chain now, instead of 5.
If you think giving data to 4 companies instead of 5 is fine then thats fair enough, its your own data. In my opinion if you happy to give your data to one billion dollar ad profile selling company, then why squabble about another? However I understand this is subjective, and I am not trying to tell anyone they are wrong. I just dont understand it thats all!