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I’ve been using an Apple TV since ~2014 I think. Upgraded to the 4K version on release (2022 version).

Really nothing beats it, especially if you are in Apple ecosystem but even if you are not, it’s a million times better than the messy android tv with full of ads and bloat.

That being said, I don’t see a reason for us to upgrade to this version.

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My Android TV has a non-default launcher with no ads, and I can sideload apps to get things like Youtube with sponsorblock baked in. Going to Apple's locked down system seems like a huge downgrade to me.
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Depends on one’s needs. The overwhelming majority of Android TV boxes and integrated Android TVs use extremely anemic hardware that will choke on any content that falls beyond hardware acceleration support for their SoCs. So fine for YouTube and Netflix probably, but not so great for a personal Plex server full of HDR content.
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I have isponsorblocktv running on my home server that skips YouTube segments automatically.

Also running side-loaded Stremio with torrenting enabled so I can stream Big Buck Bunny.

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The reason will be that the older, less expensive Apple TV 4k will no longer be available. There's really no other reason. This is a price hike, plain and simple.
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I need a new ATV to replace the ancient HD one that's dying in our living room. I've been putting it off because of laziness and now I can't get one directly from Apple if I don't want this too expensive, Siri-infested thing with all its microphones that I'll never use. Dammit!
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I think you could still get the previous model from third-party stores the next few days.
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I agree, for me the single biggest benefit of AppleTV over any other streaming OS is that it’s genuinely a fast user interface. I lose my mind using all these dongles and built in OS with how slow they are
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But more conversational AI, that doesn't inspire you?
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You can disable ads and recommendations in AndroidTV. Mine only shows a row of installed apps, and I rarely even see the main interface because I have the most common apps available from the remote.
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128GB is strange. Apple nickel-and-dimes you for storage most of the time, but on this random TV box they give you 128GB.

The only thing I could think of using this for is syncthing, but I'm not sure if there's an Apple TV app

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> 128GB is strange.

It's really not. It's so reviewers will be able to say "it costs more than the last version, but you also get much more storage" and the average consumer is happy. If there were a practical reason for it Apple would put it front and center.

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Apple has a service where you can play games, and I'd imagine a more-powerful box will come with a push for games that take advantage of it.

They also bought RAC9, developers of Sneaky Sasquatch (one of the best games on the service, in my opinion), and they've had an aTV version since day one.

In general, the idea of a single game being able to hop between a phone (which can turn into a handheld with a controller grip), TV box, and desktop/laptop is really interesting. Streaming can do that, but latency and bandwidth caps become issues; this sidesteps it by letting you run everything locally.

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I sometimes use the VLC app. You can upload files via a little website it hosts on your local network. It's useful for watching videos from my Android phone that can't utilize Airplay. Can't say I've ever really needed more storage though
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Most likely the storage is for game installations. Apple has been somewhat pushing it as a gaming platform.
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They support it for games, I wouldn't really say they've been pushing it though.

That said, I'd love it if Plex or Jellyfin were able to use that storage to cache files locally (eg. stream the data as fast as possible and play from the local copy) to smooth out some flakiness with the wifi between the tv and my home server.

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They did push it for gaming at one time, but it fizzled out since then. At one point Arcade was pushed pretty hard, and they presented Apple TV as the premier place to play it.

I've used it for a total of a few hours in many years, almost exclusively for mini motorways. It never made sense to play over the Switch or PS5. I'm not sure who's using it.

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Eh Apple halfheartedly pretends like they're a gaming platform every couple years for a WWDC and then never gives any indication they're actually trying the other 364 days of the year. I'd be shocked if gaming was an influence in the storage at all.

I'd guess it's room for the AI model and future versions of it that could grow.

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Hey now, they care about the MTX gravy train that is mobile gaming.
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Having 128GB of storage really does shape what kind of games are going to be played though. For a modern PS5/XSX/PC AAA game you can expect ~100 GB per install, and indie games really run the gamut depending on genre and scope.

I would expect only mobile developers to actually bother porting games natively to Apple TV, with larger titles opting for game streaming.

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