Apples services division broke records for revenue so there’s a way to look at the TV hardware as a kind of loss leader for subscriptions
replyBut everything is way more expensive than it was a year ago. Nothing escapes this inflation we are going through
Apple's service division breakdown does not paint AppleTV+ in a favorable light whatsoever: https://variety.com/2025/digital/news/apple-tv-plus-streamin...
replyIf they're selling AppleTV at a loss to stimulate AppleTV+ subscriptions, then they're hemorrhaging money on two fronts. Without their App Store monopoly, Apple's annual service revenue would undoubtedly be a crater.
Yes AppleTV+ is actually a major financial problem for Apple.
replyThe strategy Netflix and Prime applied was that they just loaded it with average-costing in-house content and then a few were hits. With Apple they seem to be spending a lot on individual shows and their library is still small compared to others. I guess they can't really do anything average according to their philosophy. This is unfortunately not working in their favor with TV+.