It’s more of a fun anecdote, but people forget that there was once a plague of stolen Apple devices. Apple customers were frequently targeted by pickpockets, etc. because of the value of the devices. I have no evidence but I’ve always believed this was the root of the privacy focus - Apple could lock devices to biometrics and eliminate various workarounds, making stolen devices worthless, and the thefts evaporated practically overnight.

Phone theft is a growing problem again, but it’s still less common than it was because they need to get an unlocked device, and I don’t hear them targeting Apple in particular.

Apple has their own ads and personalization is enabled by default. Why not make it opt-in?

> They sell their own products to you and that’s all they care about.

You can also extend this to say that they want you to only buy their devices/services. If you have an iPhone then non-Apple smart watches are missing basic functionality such as replying to text messages. Force everyone to use Safari and limit it's functionality to force apps onto the App Store (30% cut!).