Let's take an example: If a Brother printer is full price from Staples, Best Buy and the Brother website, but $50 off on Amazon, why would I not order on Amazon and save myself $50? As it is, Best Buy and Staples are also operating marketplaces when buying online.
> Almost everyone today offer free or inexpensive quick shipping and easy returns. They also have better customer service.
I beg to differ. I bought a GPU from a local store that turned out not to be compatible with my workstation. Returning it was a huge hassle, I paid a 15% restocking fee. The next time I ordered a GPU, I went through Amazon. When it too didn't work, they took it back, no questions asked, full funds returned.
Because of principles?
It seems that in the past 20 years the concept of boycotting a company in response to their behaviour has been lost.
The last widespread boycott I remember was from the late 2000s against Sony, I can't even remember why ( rootkits on CDs? ) but I'm still boycotting them now as it's an automatic reaction.
Every company is going to have competitors that would love your business over these major companies. Pick your battles and do your best. It's only hard because the status quo is designed to be stupidly easy.
(1) Same day or next day shipping (2) No hassle returns for a full refund (3) No cost for return shipping. In some cases, the shipper will come to my door (!) to pick up the return package at no cost.
What was it like before Amazon? An internet filled with every possible storefront someone threw together with a CGI script, sketchy payment processes and dark patterns that hide information or trick you into extras. Getting something actually delivered was a crapshoot at best unless one went with a known vendor (ex. Best Buy).
What's the next credible alternative for merchants without Amazon? There's Shopify. I hold my breath every time I order from a website using Shop Pay. There's no clarity on when it will ship, sometimes details are excellent, other times the merchant forgets to add a tracking number. Return policies are merchant specific (read: very inconsistent), and Shopify takes zero liability if a package goes missing. They leave it up to me to sort it out with the merchant, as a result, ordering anything above $100 feels risky.
With Amazon, there is a whole tier of customers who order stuff, use it for their one-time need, and then return it. All for ultimately no cost to them, but all the rest of us pay for it.
Answer: you probably would, but Amazon engages in illegal, coercive price fixing to drive up the prices on those other sites by $50.
Look at your costs, including card transactions fees, and spread that across your pricing. It's no different than pricing in all other business expenses - do you complain you're paying a "toilet tissue tax" because you don't use the toilet when you stop in? Paper products in the bathroom are a cost, and those costs are put into the price everyone pays for a donut.
Now, I'll agree having a minimum plus percentage of every transaction is predatory.
Ultimately, my point is (not even addressing the legality of Visa's compulsory pricing attempts) the cost of upfront analysis to set pricing appropriately is easily dwarfed by the cost of labor and throughput when adjusting the price by employees at the point of sale. Maybe the merchants adjusting at sale are getting a benefit in the form of customer awareness, but I have doubts.
Wikipedia describes them as variety stores and has a list here: https://en.wikipedia.org/wiki/Variety_store#North_America