This policy feels like incentive enough for Chinese manufacturers to not build behind a single brand, so the policy will not apply. Materially the same product, different SKU under a different brand name.
Feels trivially easy to get around this policy.
“Don’t like the monopoly? You’re free to go elsewhere. No wait, there is no elsewhere. Oh well, I guess you must like it here then since you keep coming back. “
I do not get the complaint. People shop at Amazon because they see the value Amazon provides: easy returns, free and fast shipping, etc.
But these sorts of contractual limits on a vendors pricing elsewhere should be illegal.
Walmart does this as well: https://www.reuters.com/legal/government/pepsico-walmart-hit...