I was looking for this comment. I'm wondering the same. Are ads just iframes that could have js? Therefore this is basically a zero click js (is this the first?) that just happens to be distributed via ads?

> Wait what, so there is no content disarm between companies making ads, and the publishers? They can literally push whatever they want? Wild.

RTB (real-time bidding) does not incentivise publishers to care about what ads are actually being shown to individual users, so long as CPM is maximised.