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It's both, there is no mass advertising without mass surveillance.
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No, it really isn’t.

Putting a static, printed poster on a wall is in no way analogous to surveillance.

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Okay but my point wasn't about an advertisement or a poster on a wall, it was about advertisements on every blank surface, so I'm not sure your reply is relevent to what I said. If your point is just everything in moderation, I can agree with you, but we're well past the advertisers being moderate with what they're pushing.
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