Biscoff is a registered trademark of Lotus Bakeries, while speculoos is a generic name. Hence why Lotus markets its under its owned name, and not the generic name; especially outside Belgium/Netherlands where people don't know about speculoos.
replyIf it's any help, the company denies that Delta came up with the name, but doesn't offer an explanation to the origin of the name itself.
replyIt's also funny how they deny that the original deal with Delta was only a temporary short term deal, but that it was always a longterm deal.
Same.
replyIt is at least easier to pronounce for non-Dutch speakers.
Here in Toronto, there are a few places that put "Speculaas/Speculoos (Biscoff)" on their menu, e.g: https://www.columbuscafe.com/en/recette/cafe-latte-de-lours-....
replyBut to be honest, as a Belgian living abroad, I'm just happy I can find it at all lol. Was surprised to even find the 'crunchy' spread in my local supermarket.
Huh. That would actually annoy me because speculaas and speculoos are two different things.
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