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50% contrast improvement is significant, but it’s from a base of only around 1:10, so will still be fairly low in absolute terms.
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Bringing full colour _and_ high refresh rate would move these out of the eBook world into more into every day technology. There's definitely a market for colour eInk monitors, tablets, phones, etc. but the technology just isn't there yet. More and more people are wanting to disconnect from tech or at least minimize its addictiveness and a colour eInk screen would be a great step for people. That way they can still watch youtube, take photos, scroll their apps but the experience will feel less saturated and alluring.
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Yeah, Personally I kind of don't want fast refresh rates, that would kind of make it more difficult to disconnect as there would be less friction in scrolling stuff and youtube
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Not sure if you are being facetious, but how would eink displays with the same color vibrancy and refresh rates of conventional displays help "disconnect from tech"?
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I use a black and white Boox tablet, I absolutely love it. I've had it for almost four years. My workflow includes reviewing documents, I annotate heavily. I wish I had just some yellow or orange for highlighting.

A colleague has the colour version of the same tablet, with a Kaleido 3 screen. It's terrible. It's unusable indoors without the backlight.

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If you don't want colour then any discussion about the shortcomings of this tech are moot, as you will use a display with much higher contrast.
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