> 30B daily ads just served by Google
replyI'm assuming that means ad impressions and not unique ads.
You have to be specific what you mean by "ads" then. If you mean creatives that ultimately rendered - you are absolutely correct. I don't have any stats handy to check the ratio between the two to estimate the number of unique creatives, but I believe it is a) several orders of magnitude smaller but b) still very very large.
replyAnd again, we are talking about logical creative (the actual visible part). Click URLs and such will definitely be different.
If it is indeed impossible to vet all the traffic passing through your networks, then perhaps your networks' existence is itself the issue. Maybe it is indeed not possible to vet 30 billion ads, just like it's difficult for Facebook to moderate all 3 billion users.
replyPerhaps the actual problem then are these monolith platforms that have done such a good job "eating the world" that they can no longer properly function.
If you really read what I wrote above - there is no "monolith" (and yes, Google is everyone's favorite Boogeyman). AdTech is a primordial pool all kinds of actors, each of which has found a profitable niche to "add value" (or to bullshit partners about "adding value").
replyI spoke of the network in specific. Whether we're discussing one firm dumping industrial quantities of sewage into the internet, or 10,000 tiny ones, doesn't really change at all that there's industrial quantities of sewage.
replyI'm critically uninterested in the fictions of the business idiot class. I'm sure for many purposes it's important for all the papers to have the proper LLC's on them. For the purpose of burning it to the ground though, it's not overly important.
it has to be the website to start with; if the website is hosting malware, then it's the website's problem. Soon after that's implemented, the adtech companies will begin competing to solve the website's problem by promising clean, malware free ads, and will begin aggressively vetting ads. The monetization model will be preserved and the incentives will be properly aligned.
replyThere is no universe in which 'gosh it's just too hard' is the correct answer.