Not many. Elon said their plan was to produce 500k per year and they did less than 5% (15k) of that over the last year. Their installed production capacity is 125k.
replyThe Ford Edsel is widely regarded as one of the greatest car flops of all time and it sold 60k cars per year for their 2-year production run.
The CyberTruck is a massively bigger flop than that.
Batteries are just not there. Rivian is not selling that well, Lightning got cancelled. New Ford truck looks interesting tho.
replyAs for Cybertruck - they don't seem to be dropping the prices just yet and prices on secondary market haven't collapsed either. Like it or not - it's here to stay.
Name a few that you think are bigger and by what metric you think so.
replyI doubt any program has lost the $1 to $1.5 billion that Cybertruck is reasonably estimated to have lost. And that’s including their quarter where SpaceX bought like 20% of their production for definitely-totally-legitimate-reasons.
Following a loss of over $250 million (equivalent to $2.72 billion in 2025 dollars) on development, manufacturing, and marketing on the model line, Ford quietly discontinued the Edsel brand in November 1959, shortly after the 1960 model line was introduced
replyEdsel was definitely riddled with unforced errors, but perhaps most importantly they launched into a recession. Especially for a car targeted at aspirational middle class, cars are notoriously sensitive to recessions.
replyQuite different from launching a failure into roaring consumer spending and cheap debt.
reply
That's a surprising one! Good flag
replydeleted
replydefinitely not biggest flop but it has by far the biggest hype-to-flop ratio.
reply