They'll make a handful that a select few billionaires will get to keep in a hanger somewhere for bragging rights.
There's a reason we don't see a driver in these demos and they don't do anything beyond very choreographed stunts. There's no way a human can actually control those thrusters in a way that doesn't kill you. Unless you're a fighter pilot.
I wouldn’t want to sit in it tho (and I’m guessing no one in the demographic this will be sold to would want this level of risk either).
I'm not even sure if a fighter pilot could. The passenger compartment of the "Rocket" model is probably packed full of tanks and other equipment, to deliver total of a few seconds of flight time. Doing anything in the air would probably require such precise timing no person could do manually, and it probably can't even be done automatically outside very controlled conditions.