> cross-brand marketing for Apple's partner, Meta

Partner!? I don't see where you get that from the article, and Apple & Facebook have traditionally not been best of friends (see everything iOS implemented to limit Facebook's overreach).

I'm guessing they chose Muse because 1. It's not Chinese so it'll look good for Trump's AI cronies (Apple is in the administration's spotlight) and 2. It's fairly recent and thus on people's mind.

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