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A flying car is a lot more valuable to the Tesla brand than some Super Bowl ads
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> Tesla's marketing budget is something close to $0.

Come on. They literally sent a car into space.

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Nobody would launch an actual payload on the initial flight, and they had to do 3 successful launches to satisfy the USAF´s NSSL requirements before they could launch very profitable payloads for them.

The Roadster was Musks personal vehicle, so Tesla didn't pay for that either.

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