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Distinguishing “demo” from “marketing stunt” here feels like a distinction without a difference and smells like motivated reasoning.
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I'd take "demo" to mean "product demo", and there is not going to be any product that drives vertically or upside down, nor does aerial flips - i.e. any of the stuff that was "demonstrated".

You seem triggered by the choice of wording. Do you think the upside down rocket car doing aerial flips deserves a more product-ish name like "concept car"? I don't.

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> wonder what the point of this was?

Car manufacturers have been doing pointless things for over a century [1], with no plan to even try to make them available to the public. Why is this getting so much heat?

[1] https://en.wikipedia.org/wiki/Concept_car

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