> the internet often aren't doing business anymore.

A lot of pre-Internet businesses are still here with us, and online. The one thing the survivors did not do was hitch their wagons on a predator designed in a lab to devour them - to use mixed metaphors. Barnes & Noble didn't board up their brick-and-mortar stores to replace them with an Amazon storefront - they figured out how to use the Internet without handing over the family jewels.

The internet was inherently decentralized. This is inherently centralizing. The direction of travel is opposite.