I grew up in one place with a very marked accent, and moved later in life to a place with another distinct, very different accent. My accent shifts within minutes of talking with people from either place. Sometimes I'm in a room with people from both places, and my accent changes depending on who's in my field of view. This doesn't take any effort; in fact, I need to make an effort to avoid it.
This is how accents work. Our brain adapts very quickly to try to fit in.
(I grew up in Buenos Aires and now I live in Madrid)
That said no it is not particularly important. But striking and memorable. The voice is the most striking part but I don't think it would land with me if not for also the turtleneck and the other Jobs knockoff stuff.
The point being people have different ways of speaking to different people.
Maybe another example is Hawaiians talking to each other vs to tourists
For her voice register change, where's the line or the gray area? It's a very personal human thing. I find her to be oriented around how she presents herself and how she is perceived. Then she uses her impressive talents to guide and manipulate.
I find her unnerving but also a great example of how the eyes are really part of the brain.
[edit: a lot, same general idea but composed bester[
let's flip it on its' head; she's now seeking sympathy and understanding from the public and her voice softened: Does that aid perception of truth and honesty? It doesn't for me.
Btw rather hardcore sociopathy is the norm amongt elites who worked their own way to some small pyramid of power and/or wealth, normal balanced happy folks give up that endless chase long before since true achievements in life are hardly up there. But you can't explain this to them, you get blank stare at best or get ridiculed more probably (tried a few times, sobering experiences).
Its rather exceptional when above is not valid, and certainly shouldnt be shocking when revealed. Take top 10 companies, CEOs and whole C suite are all that, they select for their own 'kin'. Take top 100 and still most would fall there firmly, they just know how to do self PR better.
Using deeper voice as a result is like putting on suit and making your hair - adjusting yourself to societal biases.
The issue with Holmes is not voice or cloth or whatever. It is fraud, lies and lack of care about harm she caused.
And using deeper voice is no worsr then putting on cloth to impress. Or using makeup to impress.
If people are irrationally taking deeper voices more serious, using deeper voice is not some kind of evil manipulation. People with higher pitch are not unserious, only treated that way a bit more.
Your deeper voice is not making you more valid or serious in any way. Yes, it is advantage. It is ok to mimic it to get equal advantage.
Care to finish that thought?