Andrej Karpathy circulated it online and placed it at the center of his address at Sequoia Capital's AI Ascent conference in April.
The idea is very old though. There's a story of how King Ptolemy I Soter wanted to learn geometry from Euclid, but being a King, he asked for a shortcut to understanding it. Euclid replied that "there is no royal road to geometry". (A "royal road" was basically a fast road reserved for royals, such as the Persian Royal Road.)