> A workaround is to always shoot everyone the same. If a journalist or interviewer grows a reputation, they can show everyone "on level ground" by keeping the pose, lighting, etc... constant.

I don't think this works.

And I think it might be actually easier to exploit. The fraudster knows what you're going to do in advance, and can target their own presentation to maximally take advantage.

If the way you show someone conveys X about them, especially when due to outside cultural cues - here's the millionaire framing, here's the convict one... - and you just use the same X for every subject, then you're just suggesting a particular framing over and over. You're avoiding a layer of "my active framing is telling a particular story" but only with a passive—but still deliberate—framing of "my framing is telling a particular story" that you hold constant across every story.

In some ways this is similar to what Holmes exploited originally! Lots of industry media was willing to uncritically frame and present her with their "visionary tech founder" styles, and she leaned even further in to that with the Jobs-isms.

Would not a truer "fair" framing would've been to dig into the claims and let the evidence determine the visual language, to avoid the visual language of "Steve Jobs!!" bias the reader/viewer into giving Holmes' claims more credence?