I'm sure we've all met someone who has a unique speaking style and might repeat phrases or words unusually often, but that still doesn't bug us as much as "the honest truth.." or "load-bearing.."
In this way each time ChatGPT or Claude is released, new memetic phrasology is emitted into the human psyche at astoundind speed.
Even with newer model generations larger efforts still seem to drift back towards "default choices" vs "steered specific aims."
In many areas, "good" taste is not particularly good anymore when it's everything's default style.
The edge then becomes finding the niches that (a) can be better served w/ non-defaults and (b) have economic characteristics that make it worth catering towards those.
I think the days of one-size-fits-all huge-scale-and-ROI SaaS swiss army knives are quite numbered, but I think the replacement world could be a much more vibrant ecosystem with a much more varied set of players.