> An Extended Validation (EV) Certificate is a certificate conforming to X.509 that proves the legal entity of the owner and is signed by a certificate authority key that can issue EV certificates. EV certificates can be used in the same manner as any other X.509 certificates, including securing web communications with HTTPS and signing software and documents. Unlike domain-validated certificates and organization-validation certificates, EV certificates can be issued only by a subset of certificate authorities (CAs) and require verification of the requesting entity's legal identity before certificate issuance.
* https://en.wikipedia.org/wiki/Extended_Validation_Certificat...
Within a few years at most the Race to the Bottom is well underway - if I spent $10 on my "streamlined" process to offer 1000 certificates for $10 each I make more money than a rival spending $1000 to offer 100 certificates for $100 each. As a result "Domain Verification" is normal by the turn of the century. If you weren't here for the Dotcom boom, you have never seen any of this. If you bought books on this stuff on Amazon, or worse you've never read any books about it because it was all online, you arrived after DV was everywhere.
A peer mentions EV, that and OV are actually newcomers, the CAs realised that customers don't want to pay $100 for a "better" certificate when customers can't tell the difference so there began a meeting, the CA/Browser Forum sometimes just referred to as "cab" or "cabf". This meeting had two initial outputs. One of them endures to this day and only got stronger:
1. Certificate Authorities must meet at least certain Baseline Requirements (the "CA/BF BRs") for all certificates. You can't issue certificates which do not meet these requirements, putting a floor on how terrible your verifications can be.
2. Browser Vendors will add shiny UI for a new "Enhanced" verification certificate so that customers can see it's better and that's a new sales opportunity for CAs.
In practice after some years (2) stopped making sense. A shiny UI works on a desktop PC but there's no room on an early smartphone, so you just don't add this. Soon enough you make Desktop browsers look the same as your smartphone product and all the time your UX experts are telling you users do not undertand this UI (no surprise it was just a sales gimmick) and Safety experts are telling you that it's a net negative for user safety. So, bye bye EV UI in browsers.
But the other side of the bargain went very well. The BRs were a ratchet. In 2012 a ten year certificate issued based on some sales guy who met the director of a company at lunch was fine. By 2016 even five years is clearly too long and we should check some actual official records or have some kind of formal process. In 2012 it's fine to issue for mysql.test.internal because that's not a public name right? By 2016 uh, no, that's why it's not OK to issue that certificate, nobody could possibly own that name, do not issue bogus certificates, this is Serious Business. The BRs are how, gradually, we got where we are today.
It's like those arcane verification checks used by US-based services that ask for utility bills, as if they had any way of verifying an invoice issued by a small utility provider in rural Finland.